IDO is set to celebrate the grand opening of its first stores at the Darien Outlet mall this Tuesday. This long anticipated event will welcome the first three retail stores; IDO Lighting, IDO Outdoor Living and IDO Expo Terra. More stores are slated to open in November which will offer flooring and furniture.
This Sunday, there will be a special ‘Preview Sale’ starting at noon. IDO will be offering select merchandise at up to 50% off for the early-bird shoppers who want to have the first chance to buy the best merchandise.
This new IDO operation represents a significant shift in strategy. IDO began in the role of business consultant – connecting overseas manufacturers to the US market to offer a wider selection of high quality products at wholesale prices. With so many economic and regulatory hurdles to overcome, IDO assembled a management team with expertise gained from retail giants like Home Depot, Walmart, Best Buy, Academy Sports and dozens of others. IDO provides the know how to learn the market, establish supply chains and deliver excellent customer service.
However, some cultural differences surfaced in this process that led to repeated delays. Some manufacturers simply could not grasp the expectations of the American consumer, and the absolute necessity of delivering on those expectations.
IDO made a dramatic decision to change the operational dynamic and open and operate the stores themselves.
“We understand that the customer is always the priority,” said Bill Connerly, Director of Operations, “Customer satisfaction is at the heart of every great business.”
IDO changed gears and initiated an ambitious program to open the first stores at Darien.
“Its a beautiful property in a great location, and our neighbors have stood by us and supported us every step of the way. Now at last we’re going to open our doors and start giving back,” he added.
IDO Outdoor Living offers elegant patio furniture and décor items for the outdoor lifestyle that defines Southern living. IDO Lighting has an amazing selection of LED lights from replacement bulbs to contemporary fixtures for the kitchen, bath and dining rooms. IDO Expo Terra is their showcase store, with a constantly changing assortment of products like Home Electronics, Mobile Phone Accessories, Hand Tools and Marine Supplies. Expo Terra gives IDO a stage to debut new items and manufactures and provides customers with the chance to be the first to see some of the latest new products.
The next stores to be opened soon are IDO Flooring and IDO Furniture. These new stores will showcase a mix of both foreign and US manufactured products under one roof. The operational goal being to offer better selection, better prices and faster delivery.
“We will continue to provide opportunities for manufacturers around the world and bring them home to Darien. As our motto says, ‘IDO brings the World to your doorstep’. But we will operate the IDO anchor stores ourselves, to set a high standard for customer service. We are thrilled to be opening our doors and welcoming our new customers and new friends.”
The Grand Opening is set for 9:30 am on Tuesday August 22, 2017
Regular store hours will be Tuesday through Saturday, 9:30 to 6:30.